How to build your company to last?

I would like to start an cycle of blog posts about the topics which inspires me to to change my way of thinking. I would like to bring to your attention educative Podcast: Masters of Scale with Reid Hoffmann. There are many interesting topics. I would like to present to episode "How to build your company to last?" Forget being a "Unicorn." Learn to be a “Phoenix.” You can scale a company that lasts 100+ years, if you have the resilience to rise and fall, and rise again. This episode inspired to honor 10 “Phoenix Companies”: Fiat Chrysler Automobiles For an inspiring, multi-generational toolbox of adaptability, innovation and family legacy (not to mention designs that are nothing short of ico

"The Membership Economy" by Robbie Baxter book summary

The Membership Economy... find your super-users, master the 'forever' transaction, and build recurring revenue... by Robbie Kellman Baxter. Robbie Kellman Baxter, originally a Silicon Valley product marketer, and later a consultant to companies ranging from venture-backed startups to SurveyMonkey, Netflix, and Yahoo! About 10 years ago, the author started working with Netflix and fell in love with its subscription model, which was disruptive at the time and led to the bankruptcy of movie-rental store chains. Since then, she has gone on to advise dozens of companies on their subscription and community businesses, and believes that the Membership Economy is the equivalent of the modern-age Ind

"The Art of The Start 2.0" by Guy Kawasaki book summary

"The Art of the Start 2.0" is the revised business classic by Guy Kawasaki, a successful entrepreneur and startup investor, former chief evangelist of Apple, and current chief evangelist of Canva. In this book, he’s doing what he calls a "core dump" based on all his experiences: sharing the battle-tested knowledge he has accumulated in order to better-prepare entrepreneurs for their startup journey. The book covers all the steps to a successful startup, beginning with how to come up with good ideas and get feedback on them... how to lead a team to a common vision... and how to grow through evangelizing, socializing, and partnering. There are a lot of gems in the book, and Guy tells them with

"Magic Words" book by Tim David book summary

Magic Words... by Tim David, who turned from professional magician giving more than 300 live performances a year... to word magician, now helping managers and leaders become more persuasive in their communications. The author tackles one of the biggest problems in the business world: influencing your employees', prospects', and partners' actions... how do you get others to do what you want them to. His book offers a solution by looking at the science and secrets behind a set of 7 simple yet powerful words. As the saying goes, you can take a horse to the well but you can't make it drink. That's true, but the author's goal is to show you how to make the horse thirsty! It's not about directly t

"Brandscaping" by Andrew Davis book summary

Brandscaping... a book about unleashing the power of partnerships... by content marketing expert Andrew Davis. Digital customer acquisition channels quickly become saturated and we need to be on the constant lookout for the next frontier. Did you know that the first banner ad by AT&T had a 78% click-through rate? Now, digital advertisers consider a click-through rate of 0.02% actually pretty decent! Brandscaping is built on the idea that paid media is unsustainable and the solution is content marketing. But content marketing is also becoming unsustainable because, given the exponential growth of content production, it requires a ton of resources, and it's only getting worse. Perhaps the bigg

"Didn't See It Coming" by Marc Stoiber book summary

"Didn't see it coming" by brand strategist Marc Stoiber is a book about how marketing hasn't evolved in a rapidly changing world, and what you can do about it in order to future-proof your brand. In a world of hyper-connectivity that isolates us, and hyper-consumption that numbs us to superficial campaigns, the brands that prevail will be those with a unique identity that stays relevant. In his book, Marc starts with the realization that consumer needs are misaligned with traditional marketing, and then guides us through the journey he too embarked on... towards discovering how marketing can stay relevant... how to be "futureproof". #brand #marketing #strategy

"The Subtle Art of Not Giving a F**k" Mark Manson book summary

Thoughts and summary of The Subtle Art of Not Giving a F**k are organized in two parts. Part 1: Embrace the uncomfortable - everything worthwhile in life is won through surmounting the associated negative experience The problem with happiness - the struggles that you overcome are important to creating and sustaining happiness Life goals - ask yourself “what are you willing to struggler for?” Embrace challenges and failures - “one day, in retrospect, the years of struggle will strike you as the most beautiful” Be honest with yourself - ask yourself how you feel about the negative aspects of yourself. If you can honestly assess your negative values and work on improving them, you’re in a good

"Sprint" by Jake Knapp book summary

Sprint: how to solve big problems and test new ideas in just five days… by designer Jake Knapp, who created the 5-day process at Google Ventures in order to help Google initiatives and investments prototype and validate ideas as rapidly and effectively as possible. -Motivation- Entrepreneurs constantly face tough decisions, and their outcome won’t be realized until months of effort have passed. The 5-day sprint is designed to iterate through these decisions and test different alternatives in a very compressed timeframe. Before even building a minimum viable product, the Sprint methodology shortcuts months of debate and development. -Case study- An example from the book is when Blue Bottle co

"Raising an Entrepreneur" by Margot Bisnow book summary

Raising an entrepreneur: 10 rules for nurturing risk takers, problem solvers, and change makers by Margot Bisnow. Parents have long searched for how to prepare their children for success. Tiger moms prescribed that strict rules are the secret to producing a future leader. But will that lead to success today? And even if it does, if there's no happiness and creativity… is it really success? - The Big Idea - The big idea in the book is that your kids can be happy AND successful, IF they find and follow their passion. That’s great advice you’ve probably heard before… but HOW does someone find their passion? This is where the author breaks new ground with insights from interviews with 60 success

"Smartcuts" by Shane Snow book summary

- Conventional thinking – working hard and playing by the rules – will help you make incremental progress. But if you’re looking for breakt

"Simplify" by Richard Koch book summary

The definition of Stars is based on a 2x2 matrix developed by the Boston Consulting Group. It categorizes businesses based on i) their marke

"Evergreen" by Noah Fleming book summary

Evergreen... Cultivating the Enduring Customer Loyalty That Keeps Your Business Thriving... by Noah Fleming. Noah Fleming is a marketing expert and recognized thought leader on customer loyalty, who has become known as "The Customer Retention Guy". The big idea behind Evergreen is that most companies focus intently on getting new customers, at the expense of their existing customers, which is a big mistake. While new customers are critical to any company's success, a more balanced split between customer acquisition and customer retention can pay enormous dividends. And Evergreen presents the framework to help you get there... #evergreen #clients #loyalty #business #thriving #newcustomers #ac

"Creativity Rules" by Tina Seelig book summary

Creativity Rules: Get Ideas Out of Your Head and into the World… by Tina Seelig, Stanford university professor and best selling author of “What I wish I knew when I was 20”. - The Big Idea - Why do so many people believe that you can’t teach entrepreneurship? Because there are no clear definitions and a process for going from the ‘seed of an idea’ to ‘executing around it’. Without a robust framework like those we have for the sciences, we can’t develop skills to consistently move through the creative process. In response, this book provides a roadmap to get us from inspiration to implementation. - Key Insights - This roadmap is called the Invention Cycle and involves 4 stages: Imagination –

"The Innovator's Dilemma" by Clayton Christensen book summary

The Innovator's Dilemma by Harvard Business School professor Clayton Christensen. The book explains how successful companies that dominate their industries fail in the face of disruptive innovation. It’s a message of caution for leadership teams at these companies, but also a message of encouragement for competitors venturing against these goliaths. First, we’ll distinguish between sustaining and disruptive innovation. Then, we’ll discuss why it’s difficult for most companies to adopt disruptive technologies. And finally, what does it all mean for both large companies and startups... #innovation #domination #leadership #team #disruption

"The Lean Startup" by Eric Ries book summary

The Lean Startup: how today’s entrepreneurs use continuous innovation to create radically successful businesses... by Eric Ries. Eric Ries is a serial entrepreneur who created the lean startup movement to help startups allocate their resources more effectively. Startups are NOT about coming up with a brilliant idea and becoming an overnight success as many articles might have you believe. Entrepreneurship in fact is much more about testing and learning... faster than your competitors. Most startups fail. But much of that failure is avoidable. And the Lean Startup is the methodology that helps entrepreneurs avoid failure. #lean #startup #entrepreneur #resources #idea #overnight #testing #lear

"Holacracy" by Brian Robertson - book summary

Holacracy by Brian Robertson... the new management system that made headline news when Zappos asked that all its employees follow the system or take a pay to resign, and 14% of the employees took the option to leave. The Holacracy’s structure resembles how nature organizes systems like the human body, where cells function autonomously within organs, which in turn function autonomously within the body. The impetus behind Holacracy The main idea behind this new system is that today’s companies have to survive in an increasingly complex and dynamic environment that requires an equally dynamic organizational structure in order to properly address new challenges and opportunities. The solution ge

"Pitch Anything" by Oren Klaff - book summary

Introduction Pitch Anything: an innovative method for presenting, persuading, and winning the deal… by Oren Klaff, an investment banker who pitches deals for a living and has raised more than $400 million for his clients, using a technique that he’s perfected over 10 years. If you don’t believe in mainstream selling tactics, and find something viscerally wrong with cold calling that has a success rate of maybe 1%, the author presents a compelling alternative – a way to regain the respect of your clients AND have fun while at it! Why do we suck at presenting? You have these awesome ideas, but when you explain them to others, you get blank stares... what's going on? It has to do with how our b