A Software House to gain international exposure

About the Subject:

A software house that gives cross-functional agile teams. Developers and designers provide professional outsourcing services and create innovative apps, offer software development, quick prototyping service, code audit and maintenance.

Challenge:

After successful years on polish market company gain experience and decided to enter international market. There was a need to get know how of how do set proper strategy.

Solution: 

Analysis of the past project management, sales and marketing efforts helped to:

  • create a mission, vision statement of a company

  • project management policy

  • implementing agile methodology

  • implementing kanban board methodology

  • create customer journey path

  • create ideal customer profile

  • sales and marketing vision along with execution strategy

  • create marketing team and hire team members

  • close cooperation between marketing and sales using SCRUM

  • new organic customer acquisition channels 

  • design and document the sales process

  • audit of sales interactions

  • choose and implement CRM system

  • creating sales pitch

  • sales best practices

Services: 

Mistery Client, digital presence audit, sales process audit, social selling, generating new sales channels, channel partner sales, hiring marketing team, .

Results:

Company gained international exposure which led to grow international Clients to 78%.

Future Plans:
Company is in dynamic growth phase.