How to grow your website traffic - LinkedIn.
Updated: May 20
How to connect directly with your customers? Using social media network gives you opportunity to directly interact with your audience (customers too). Which social media platform is most popular for professionals and business? LinkedIn! It boasts over 660 million users in more than 200 countries and territories across the globe (LinkedIn, 2019).
It facilitates discussions and interactions of thought leaders. You can confirm your business or yourself as subject matter expert too.
The Content shared on LinkedIn is business focused:
informative content (researches, colleagues career updates, company updates etc)
work related questions
asks for referrals to professionals
company Blog posts
Common misconception was it is only hiring portal. Indeed it gives opportunity to for recruiting talent for your teams but also:
showcase services and products (organic or paid advertising)
connect with like-minded businesses (networking)
messaging allows direct two way communication
measure effectivenes of your activity on a platform (personal and business profile analytics
Over 100 milion professionals use LinkedIn daily. That's up to 40% of monthly active users.
LinkedIn is the 1 channel B2B marketers use to distribute content according to The Sophisticated Marketer's Guide to LinkedIn.
You could be targeting them every single day. If you are willing to make most out of that opportunity then read more here (soon).