• Paul Majchrzak

"Magic Words" book by Tim David book summary

Magic Words... by Tim David, who turned from professional magician giving more than 300 live performances a year... to word magician, now helping managers and leaders become more persuasive in their communications.

The author tackles one of the biggest problems in the business world: influencing your employees', prospects', and partners' actions... how do you get others to do what you want them to. His book offers a solution by looking at the science and secrets behind a set of 7 simple yet powerful words.

As the saying goes, you can take a horse to the well but you can't make it drink. That's true, but the author's goal is to show you how to make the horse thirsty!

It's not about directly trying to change people's behavior to do what you want them to do. It's about artfully nudging one's brain in the right direction to feel thirsty for your desired action.

The book's table of contents looks surprisingly underwhelming and you may be tempted to put it down in disbelief, but it's actually full of powerful and actionable insights that you don't want to miss.

#sales #persuasion #yes