• Paul Majchrzak

"The Art of The Start 2.0" by Guy Kawasaki book summary


"The Art of the Start 2.0" is the revised business classic by Guy Kawasaki, a successful entrepreneur and startup investor, former chief evangelist of Apple, and current chief evangelist of Canva.

In this book, he’s doing what he calls a "core dump" based on all his experiences: sharing the battle-tested knowledge he has accumulated in order to better-prepare entrepreneurs for their startup journey.

The book covers all the steps to a successful startup, beginning with how to come up with good ideas and get feedback on them... how to lead a team to a common vision... and how to grow through evangelizing, socializing, and partnering.

There are a lot of gems in the book, and Guy tells them without any sugar-coating.


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