"The Membership Economy" by Robbie Baxter book summary
The Membership Economy... find your super-users, master the 'forever' transaction, and build recurring revenue... by Robbie Kellman Baxter.
Robbie Kellman Baxter, originally a Silicon Valley product marketer, and later a consultant to companies ranging from venture-backed startups to SurveyMonkey, Netflix, and Yahoo!
About 10 years ago, the author started working with Netflix and fell in love with its subscription model, which was disruptive at the time and led to the bankruptcy of movie-rental store chains.
Since then, she has gone on to advise dozens of companies on their subscription and community businesses, and believes that the Membership Economy is the equivalent of the modern-age Industrial Revolution.
