"Didn't See It Coming" by Marc Stoiber book summary
"Didn't see it coming" by brand strategist Marc Stoiber is a book about how marketing hasn't evolved in a rapidly changing world, and what you can do about it in order to future-proof your brand.
In a world of hyper-connectivity that isolates us, and hyper-consumption that numbs us to superficial campaigns, the brands that prevail will be those with a unique identity that stays relevant. In his book, Marc starts with the realization that consumer needs are misaligned with traditional marketing, and then guides us through the journey he too embarked on... towards discovering how marketing can stay relevant... how to be "futureproof".
