Polish software house business growth acceleration
About the Subject:
A Software house that since 2007 concentrates on building reliable, extensible and scalable product by long-lasting partnerships with ongoing projects for international clients. They build their culture around transparency, communication, growing individual skills. Small dedicated teams of the best engineers, professional project management, fully-comprehensive UX/UI design, low turnover ratio - all that allows them to build long-lasting quality applications.
Aside of successful track record company was struggling to highlight its business value and accelerate its business growth potential.
In-depth audit showed that targeted customer profile wasn't accurate bringing low conversion rates. Since diagnosed appropriate steps were taken by delivering:
ideal customer profile
sales and marketing vision along with execution strategy
new organic customer acquisition channels
agile sales and marketing team
Customer experience and digital presence audit. Acting as Head of Business Development for the implementation period.
Emphasized business potential helped to:
grow revenue by 42% YoY
grow profitability by 23% YoY
acquire 2 new long term internation customers
increase brand awareness
Marketing and Sales team is executing the strategy which results overachieved goals while recruitment efforts are made to catch up.