They are a team that builds great software. Fast growing startups and innovative companies run their business on the applications we build for them. If their priorities are quality, scalability and meeting deadlines on difficult projects then they are a great bespoke software provider.
After many successful years, it was time to expand the business development team. To do this, it was necessary to establish a sales process, tools, knowledge base, sales and marketing strategy for growth.
Analysis of sales and marketing activities to date has allowed us to build:
- a book of knowledge
- customer purchase path
- profile of an ideal customer
- a sales and marketing vision together with an implementation strategy
- close cooperation between marketing and sales
- new organic customer acquisition channels
- design and documentation of the sales process
- sales interaction audit
- best sales practices
Mystery shopper, digital presence audit, sales process audit, social selling, generating new sales channels, channel selling.
The right sales toolkit and knowledge made it easy to implement new sales team members.
The marketing and sales team uses and maintains a set of tools and policies.
Shortened sales process
Faster on-boarding process for sales team members
Increase in sales conversions