A Software House getting ready to scale its business team
About the Subject:
A Software house which build and host high-performance, premium-quality web apps. It is a focused on leading-edge solutions company dedicated to responsible, disciplined, directed and attentive coding culture. They produce reliable, predictable and powerful software in a teamwork oriented environment.
After many successful years the time has come to expand business development team. To do so it was necessary to set a sales process, tools, knowledge base, sales and marketing strategy for growth.
Analysis of the past sales and marketing efforts helped to build:
customer journey path
ideal customer profile
sales and marketing vision along with execution strategy
close cooperation between marketing and sales
new organic customer acquisition channels
design and document the sales process
audit of sales interactions
sales best practices
Mistery Client, digital presence audit, sales process audit, social selling, generating new sales channels, channel partner sales.
Proper set of sales tools and knowledge made easy onboard of a new sales team members.
Marketing and Sales team is using and maintaining the set of tools and principles.