A Software House getting ready to scale its business team

About the Subject:

A Software house which build and host high-performance, premium-quality web apps. It is a focused on leading-edge solutions company dedicated to responsible, disciplined, directed and attentive coding culture. They produce reliable, predictable and powerful software in a teamwork oriented environment.

Challenge:

After many successful years the time has come to expand business development team. To do so it was necessary to set a sales process, tools, knowledge base, sales and marketing strategy for growth.

Solution: 

Analysis of the past sales and marketing efforts helped to build:

  • knowledge book

  • customer journey path

  • ideal customer profile

  • sales and marketing vision along with execution strategy

  • close cooperation between marketing and sales

  • new organic customer acquisition channels 

  • design and document the sales process

  • audit of sales interactions

  • sales best practices

Services: 

Mistery Client, digital presence audit, sales process audit, social selling, generating new sales channels, channel partner sales.

Results:

Proper set of sales tools and knowledge made easy onboard of a new sales team members.

Future Plans:
Marketing and Sales team is using and maintaining the set of tools and principles.