Customer Journey Path
Use it to:
In order to increase the effectiveness of marketing and sales activities, companies providing B2B services should know and understand the purchasing process of their customers to a special degree. To this end, a 'purchase path' is used, which is made up of the various stages leading up to a purchase decision.
What is a customer's journey?
- identify key points of contact with your brand
- understand the reasons, problems and needs that lead potential customers to seek a particular solution
- identify sources where customers look for information about a solution or product
- properly design the process leading to the purchase of your services
Why use it in your business?
A properly designed path to purchase allows you to increase the conversion of sales opportunities to customers in your business by providing an engaging experience that allows people to make the decision to engage with you at a much earlier stage before contacting a sales representative.