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Business Development Evolvement.
Keep it short. Develop a succinct but interesting project name you can give the work you did with your subject.

Use this copy to briefly elaborate on the accomplishment. What was done? The case study itself will explain how you got there.

Executive Summary:
A 2-4 sentence summary of the entire story. You'll want to follow it with 2-3 bullet points that display metrics showcasing success.

About the Subject:
An introduction to the person or company you served, which can be pulled from a LinkedIn Business profile or client website.


Challenges and Objectives:
A 2-3 paragraph description of the customer's challenges, prior to using your product or service. This section should also include the goals or objectives the customer set out to achieve.

How Service Helped:
A 2-3 paragraph section that describes how your product or service provided a solution to their problem.

A 2-3 paragraph testimonial that proves how your product or service specifically benefited the person or company, and helped achieve its goals. Include numbers to quantify your contributions.

Supporting Visuals or Quotes:
Pick one or two powerful quotes that you would feature at the bottom of the sections above, as well as a visual that supports the story you are telling.

Future Plans:
Everyone likes an epilogue. Comment on what's ahead for your case study subject, whether or not those plans involve you.

Call to action:
Not every case study needs a CTA, but putting a passive one at the end of your case study can encourage your readers to take an action on your website after learning about the work you've done.

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