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"Brandscaping" by Andrew Davis book summary


Brandscaping... a book about unleashing the power of partnerships... by content marketing expert Andrew Davis.

Digital customer acquisition channels quickly become saturated and we need to be on the constant lookout for the next frontier. Did you know that the first banner ad by AT&T had a 78% click-through rate?

Now, digital advertisers consider a click-through rate of 0.02% actually pretty decent!