Elevate your Google presence with local SEO

Google Business Profile is a free platform that provides opportunity to display and present your business offering and advertise on Google Search Results Page and Google Maps.

It helps to reach a broader audience and even give your prospects opportunity to find you. In my career I have seen several cases when prospect customers during their service provider short list qualification reached out to a company as a direct competitor found on Google Maps or Google Business Profile. They reached out and requested for a meeting and asked for an offer. This is a proof that GBP works as additional communication and lead generating channel.

Paul Majchrzak Google Business Profile Example

Following those 6 tips and including them in your inbound plan will result in having a solid touch point with your customers.

Tip #1 - Google Business Profile (GBP)

Set up your Google Business Profile in order to rank in map packs.

Sign up and fill in your information.

Write an optimised description with relevant keywords (both services and location)

Add related questions and responses that include relevant keywords.

Go granular by adding the services you provide (requirement analysis, design, programming, consulting, quality assurance etc.).

Add products to your GBP (if relevant to your business)

Publish your own photos and ides showing what your company does (this helps conversion)

Link your social accounts (especially YouTube as it is owned by Google). Ensure all socials link to your website with the correct name, address, and phone number.

Tip #2 - Business presence Location on Google Maps

Optimise your location to increase your map pack rankings.

Tip #3 - Name, Address and Phone Number

Audit your Name, address and phone number everywhere (Social Media, business profiles etc).

Format each tip's title to H2 to keep your post neat.

Tip #4 - Social Proofs - Customer Reviews

Reach out to past clients and educate them about importance of feedback and marketing assets of customer reviews - it is also a marketing value for them.

Make leaving a review as easy and quick as possible

Incentivise with additional value.

Respond to ALL reviews (good and bad).

Ask customers to include photos.

Tip #5 - Website Landing Pages

Create pages for every services area you want to rank in.

Target nearby cities and neighbourhoods:

"[Service] in [Area Name]"

"[Service] near [Area Name]"

Include local references/landmarks.

Add customer testimonials from that area.

Tip #6 - Local focused Blog Posts

Write content that locals actually search for:

"[Service] cost in [City]"

"Best [Business Type] in [Place]"

Give your business space to grow

Creating your Google Business Profile will add another marketing asset to your brand marketing visibility. Also it will give more space to your business on Google Serach Results and Business Google Page. Adding just a little bit SEO can boost your presence and generate leads from inbound channel and AI search.

Official Google Business Profile Help