Content Promotion Checklist.
Most of the companies (if not all of them) have limited resources so they need to make priorities and implement plan accordingly. Therefore we should be aware of the channels our customers are consuming the content. It should be on of the questions asked to your customers during customers interviews and should be placed in your Ideal Customer Profile. Then we should have outlined which promotion channels we want to focus on.
Your content marketing strategy should cover also the way of distribution of your content.
Have a look at content promotion checklist to reassure we have taken all posibilities into account.
Planning
Plan your time
Choose Your Targeted Buyer Persona
Work with Copywriter for Promotion copy
SEO
Acquire Backlinks to Content
Promote Content with a Blog Post
Bots & Messaging
Add Bot to Related Website/Blog Pages
Link Content to Facebook Messenger for New Likes on the Page
Add Link to Content in Email Signature
Send Email to Leads and Customers
Social Media
Plan and Share Post on:
LinkedIn
Facebook
Twitter
Instagram
Share on relevant groups
Schedule and Host a Live Event on:
LinkedIn
Facebook
Instragram
Live Events
Host a webinar to promote the Content
Share Content at Events and Conferences
Podcasting
Plug content to your podcast
Secure a guest spot on an industry
Podcast to promote the content
Influencer Marketing
Ask your network influencers to share
Reach out to new influencers to ask if they will share.
Word-of-Mouth Marketing
Add social sharing buttons on:
The content itself
Content landing pages
Ask employees to share with their personal and professional networks
Content Syndication
Promote with an external guest post on an industry blog
Submit to external publishing site like Medium.
Repurpose Content
Use your content for a new idea (turn a blog post into an infographic and share it on Pinterest).
Paid Search
Set up Google Search (AdWords) campagin
Paid Social
Create Social Ad Designs and Copy
Create social media campaign (Facebook, Instagram, Twitter, LinkedIn).
Video
Script, Shoot and edit promotional video
Add video to relevant website pages
Share video on social media (Youtube)
I hope this list helped you in your efforts of delivering content by the channels your readers will consume.
If there are some channels you would like to share or discuss - let me know please.
