Content Promotion Checklist.
Most of the companies (if not all of them) have limited resources so they need to make priorities and implement plan accordingly. Therefore we should be aware of the channels our customers are consuming the content. It should be on of the questions asked to your customers during customers interviews and should be placed in your Ideal Customer Profile. Then we should have outlined which promotion channels we want to focus on.
Your content marketing strategy should cover also the way of distribution of your content.
Have a look at content promotion checklist to reassure we have taken all posibilities into account.