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Google Analytics - 5 metrics that give real value to your business

Marketers are divided into those who want to measure the results of their actions and those who believe it is immeasurable. Regardless, it is worth considering Peter Drucker's thought: "what gets measured gets managed" which we could translate as "you can't manage and improve something you don't measure". If we want the products we create to be better and better - it is worth measuring how close we are to this goal and how we can be even better at it.