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Google Analytics - from set-up to improving business operations.

Google Analytics is one of the most popular tools used by digital marketers to measure website traffic and to analyse the effectiveness of actions taken, as well as to collect information on the basis of which appropriate improvements leading to the achievement of the set business goals are made. Despite the widespread awareness of the tool's existence - not many people are able to use its potential and draw conclusions that may prove helpful in their work. Therefore, in this entry, we will show you how to configure the google analytics panel in order to be able to measure and analyse information that is actually relevant from your company's perspective, and then turn them into actions an