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"Growth Hacker Marketing" by Ryan Holiday book summary

Growth Hacker Marketing... a primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at American Apparel, recently turned media guru for best-selling authors.

In Growth Hacker Marketing, he explains why traditional marketing efforts aren't the most effective, and shows what we can do about it. The Growth Hacker Formula consists of:

  • Achieving product-market fit...

  • because it all starts with selling something people really want;

  • Finding a growth hack to go viral cost-effectively;

  • Closing the loop with high retention

  • turning one-time transactions into sticky or repeat customers. In order to better follow this formula, we're going to tackle:

  • What is growth hacking;

  • What does it mean to achieve product-market fit




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