"The Sales Acceleration Formula" by Mark Roberge book summary
The Sales Acceleration Formula... by Hubspot's chief revenue officer Mark Roberge, who scaled Hubspot's customer base from 1 to 12,000 and its sales to 100 million from 2007 to 2013.
Most books on sales focus on the art of convincing your buyers to say 'yes'. However this book breaks new ground by presenting the science of sales growth...a standardized and repeatable process built on tracking and experimentation... to ensure that a business can scale.
From his very early days at Hubspot, the author leaned heavily on his engineering background and mindset. Rejecting the conventional wisdom that sales is more art than science, he deconstructs the path to 100 million sales and shares actionable step-by-step advice.
Every business can develop its own flavor of his sales formula... outlined in detail in the book with actual examples and insightful commentary on how everything worked out... or didn't...
Here you can see a Mark Roberge, Chief Revenue Officer of HubSpot, visited Google's office in Cambridge, MA to discuss his book