Useful tools for the marketing team at Software House

Over the last few years, the number of tools supporting the tasks of marketing departments has increased significantly. It is enough to look at the chart chiefmartech: martech landscape 2020 to see how many opportunities have appeared in the field of marketing technology (more than 8,000 digital solutions are available). This is encouraging because, through a subscription model, access to professional tools is available to almost everyone for a small monthly fee.

Appropriate use of the right tools not only facilitates the work of marketing team members but first of all increases the effectiveness of implemented activities.

Resistance to the implementation of modern solutions can often lead to lagging behind the competition and losing out on the unused potential of the company.

We would like to present those tools which we believe have the potential to increase the effectiveness of tasks and processes carried out by marketers at Software House in the following areas:

  • Social media tools

  • Email marketing tools

  • SEO (search engine optimization)

  • Landing page builders

  • Graphic design tools

social media tools

1. Loomly

Loomly, describes itself as a 'brand success platform'. It is a tool ideal for smaller teams running brand social media profiles who want to organise work and collaborative execution on content.

Built-in calendars, deadlines and workflows make both plannings and brainstorming much easier. An added benefit of Loomly is that it creates new content ideas for users based on topic trends and Twitter conversations.

2. Audiense

Analysing discussions, comments and mentions on social media are very important to identify new trends and potential customers.

Tools such as Audiense help companies both identify and segment their social media audiences. This makes it easier to run precisely targeted advertising campaigns and dig deeper into customer personas. By delving deeper into demographics, personalities and more, you'll be surprised at what you can learn from social media alone.

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