Useful tools for the marketing team at Software House

Over the last few years, the number of tools supporting the tasks of marketing departments has increased significantly. It is enough to look at the chart chiefmartech: martech landscape 2020 to see how many opportunities have appeared in the field of marketing technology (more than 8,000 digital solutions are available). This is encouraging because, through a subscription model, access to professional tools is available to almost everyone for a small monthly fee.


Appropriate use of the right tools not only facilitates the work of marketing team members but first of all increases the effectiveness of implemented activities.


Resistance to the implementation of modern solutions can often lead to lagging behind the competition and losing out on the unused potential of the company.


We would like to present those tools which we believe have the potential to increase the effectiveness of tasks and processes carried out by marketers at Software House in the following areas:

  • Social media tools

  • Email marketing tools

  • SEO (search engine optimization)

  • Landing page builders

  • Graphic design tools


social media tools


1. Loomly

Loomly, describes itself as a 'brand success platform'. It is a tool ideal for smaller teams running brand social media profiles who want to organise work and collaborative execution on content.


Built-in calendars, deadlines and workflows make both plannings and brainstorming much easier. An added benefit of Loomly is that it creates new content ideas for users based on topic trends and Twitter conversations.




2. Audiense

Analysing discussions, comments and mentions on social media are very important to identify new trends and potential customers.


Tools such as Audiense help companies both identify and segment their social media audiences. This makes it easier to run precisely targeted advertising campaigns and dig deeper into customer personas. By delving deeper into demographics, personalities and more, you'll be surprised at what you can learn from social media alone.



Narzędzia email marketingu


1. Wix Email Automation

Create mobile-optimised emails in minutes with the user-friendly editor. You can start building them from scratch or adapt one of the many email marketing templates. With a wide selection of fonts, colours, backgrounds and videos, you can spread your message the way you expect.




2. Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send and analyse email and advertising campaigns. The software offers full campaign transparency, email tracking, success and click-through rates, custom reports and the ability to manage subscribers and unsubscribers. Mailchimp allows you to create your own templates, while choosing from a wide range of pre-built templates and campaigns.





SEO (search engine optimization)


1. SEMrush

SEMrush is an SEO tool for keyword research, competitive analysis and Google ad optimisation.


It is an all-in-one software that helps digital marketers optimise their websites for better organic search traffic. It allows you to make comparisons with your competitors and make better data-driven decisions about which keywords to target for both organic search and Google ad campaigns.



2. MOZ

Moz Pro is a popular all-in-one SEO software that includes tools designed to improve search engine visibility. Key features include link explorer, keyword explorer and ranking measurement.



3. Answer the public

Answer The Public is a keyword tool that visualises questions and suggested automatically generated searches in an image called a search cloud. Categories consist of five branches and words: "how", "will", "possible", "where", "which", "what", "when", "who", "why", "are".



landing pages creators


1. Wix

Wix provides customisable site templates and a drag-and-drop HTML5 website builder that includes apps, graphics, image galleries, fonts, vectors, animations and other options. Users can also choose to create their site from scratch.



2. Unbounce.com

Unbounce is a marketing platform for self-serve marketing campaigns using landing pages. The platform offers multiple solutions to support customers at every stage of creating a marketing campaign using landing pages, from design, campaign launch, integration, optimization, to conversion.



3. WordPress

WordPress is the perfect web platform for a variety of websites. From blogs to e-commerce, to business and portfolio sites, WordPress is a versatile CMS. Designed with usability and flexibility in mind, WordPress is great for both large and small websites. Its advantage is that the content visible on a given site can be managed by non-technical people.


graphics designing tools


1. Canva

Canva is a free graphic design platform that allows you to easily create banners, social media posts, infographics, flyers, presentations and many other projects using professionally designed templates. You can even upload your own images and add them to Canva's templates using a drag-and-drop interface.



2. Visme

The Visme platform is primarily focused on creating presentations and data visualisations.


Since infographics and fresh data are among the most shared content on social media, Visme is ideal for anyone who frequently publishes research on platforms such as Twitter or LinkedIn.


3. Previewed

Create mockups for portfolio, case studies, blogs, ads, pitch decks, product launches.






summary


Any of the above tools can make tasks easier and contribute to your digital marketing strategy. You should definitely test and trial to choose the ones that best suit your team. Also, remember to verify from time to time that the tools you pay to access are being used.


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