Useful tools for the sales team at Software House

Sales teams are faced with the need to meet sales targets set by the organisation. This involves a lot of effort and pressure on them. Searching for sales opportunities, acquiring customers, retaining them, after-sales. All this means countless tasks which they have to perform in order to even come close to their goal. Good only has 24 hours. With help come tools that allow you to automate repetitive tasks, reduce the time it takes to complete them or personalise communication. In some cases, these tools can tell the difference between a team that succeeds and one that fails.


We would like to share with you the tools we have tested to improve the work of sales teams.


The basic tool for a sales team is the Customer Relationship Management system. It allows for a smooth flow of information about contacts, sales opportunities, conducted processes and their progress.



CRM systems


1. Hubspot

HubSpot CRM is a customer relationship management platform that, even in its free version, stands out for its many features that enable users to build customer relationships, archive conversations, convert them into sales opportunities, forecast sales that contribute to and. If the needs of your organisation require more advanced functionalities, you can easily extend the functionality by paying in a subscription model. It is worth mentioning that it has an Education Academy which goes beyond educational training material on the use of the tool but also educates on marketing and sales in general. The organisation has also built a large community that is willing to share knowledge and experience, which can be invaluable during everyday challenges faced by teams.


2. Pipedrive

This is another widely used CRM class system, thanks to its workflow automation feature it helps reduce the cost of information replenishment. The software is designed to be simple, easy to use for sales people. It archives conversations with customers, has a sales funnel so we can forecast sales, and also has technical support, a user community and educational materials.



Social selling


1. LinkedIn sales Navigator

The vast majority of B2B businesses know the value of LinkedIn with its 740 million users and 55 million registered companies, but this is a limited free offer. The real value of having access to so many contacts and opportunities to interact comes from additional paid packages. One of the more important is the LinkedIn Sales Navigator app, it was designed specifically for sales practitioners. It brings together LinkedIna's social network data, relevant news sources and user accounts, contacts and preferences to help salespeople make better connections and build relationships with the buyers that are their target audience.


2. Xing

XING is a social networking platform analogous to LinkedIn which brings together professionals mainly from the DACH region (Germany, Austria and Switzerland). There are