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Useful tools for the sales team at Software House

Sales teams are faced with the need to meet sales targets set by the organisation. This involves a lot of effort and pressure on them. Searching for sales opportunities, acquiring customers, retaining them, after-sales. All this means countless tasks which they have to perform in order to even come close to their goal. Good only has 24 hours. With help come tools that allow you to automate repetitive tasks, reduce the time it takes to complete them or personalise communication. In some cases, these tools can tell the difference between a team that succeeds and one that fails.

We would like to share with you the tools we have tested to improve the work of sales teams.

The basic tool for a sales team is the Customer Relationship Management system. It allows for a smooth flow of information about contacts, sales opportunities, conducted processes and their progress.

CRM systems

1. Hubspot

HubSpot CRM is a customer relationship management platform that, even in its free version, stands out for its many features that enable users to build customer relationships, archive conversations, convert them into sales opportunities, forecast sales that contribute to and. If the needs of your organisation require more advanced functionalities, you can easily extend the functionality by paying in a subscription model. It is worth mentioning that it has an Education Academy which goes beyond educational training material on the use of the tool but also educates on marketing and sales in general. The organisation has also built a large community that is willing to share knowledge and experience, which can be invaluable during everyday challenges faced by teams.

2. Pipedrive

This is another widely used CRM class system, thanks to its workflow automation feature it helps reduce the cost of information replenishment. The software is designed to be simple, easy to use for sales people. It archives conversations with customers, has a sales funnel so we can forecast sales, and also has technical support, a user community and educational materials.

Social selling

1. LinkedIn sales Navigator

The vast majority of B2B businesses know the value of LinkedIn with its 740 million users and 55 million registered companies, but this is a limited free offer. The real value of having access to so many contacts and opportunities to interact comes from additional paid packages. One of the more important is the LinkedIn Sales Navigator app, it was designed specifically for sales practitioners. It brings together LinkedIna's social network data, relevant news sources and user accounts, contacts and preferences to help salespeople make better connections and build relationships with the buyers that are their target audience.

2. Xing

XING is a social networking platform analogous to LinkedIn which brings together professionals mainly from the DACH region (Germany, Austria and Switzerland). There are almost 15 million registered users on XING. It is a platform where professionals from the most diverse industries can connect their contacts and follow current career paths, publish, exchange industry information, participate in events, look for jobs, collaborators, new assignments, cooperation partners, experts and generate business ideas. Members can meet and exchange ideas in more than 80,000 specialist groups, as well as participate in networking events. Xing also allows for many more opportunities with its commercial package. An interesting differentiator from LinkedIn is the linking of the academic and business worlds through the "studenten news" section, which publishes the most interesting news and information for the user group of students at the start of their careers.

website monitoring

Activities consisting in generating sales opportunities may have a delayed effect, and may not even be associated with a previous campaign of this type when the customer already comes with a specific need. With help come tools that allow access to information about what company and what specific positions have visited our website.

1. Leadfeeder

Leadfeeder helps you to identify companies visiting your website (inbound marketing). This tool improves collaboration between marketing and sales. By passing marketing information to salespeople, companies spend less time on cold calls and more time on monetising leads.

Communication with an audience

1. Crisp

In addition to the on-page chat feature, which enables real-time communication and gives access to what specific page the user is on, Crisp simplifies the customer experience by unifying all customer relationship channels. As a result, your customers enjoy a unified experience by combining communication channels. With Crisp chat, you can respond to your website visitors' queries through one connected platform. In addition, it provides CRM functionality, a ticket handling system, email campaigns, a knowledge base and much more...

internet and social media monitoring

1. Google Alerts

Google Alerts is a content alert service provided by Google. Information in the form of alerts is sent by email to those concerned when the mechanism detects new searches on web pages, articles, research publications or blogs.

2. Brand 24

Brand24 is a professional Internet and social media monitoring tool. It allows you to observe important discussions of your customers on the Internet and join the conversation. With its help, you can get to know your customers by finding out what they like about your brand and what you can still improve. In this way, you are able to build communication on the basis of the collected findings.

3. SentiOne

SentiOne allows companies to quickly check Internet users' opinions on a product, brand or company online. The main applications of the system include: brand image monitoring, online customer communication, online sales support and protection against image crises.

The tool gathers in one place opinions and articles from the whole Internet (including: social networking sites, Internet forums, blogs, portals, microblogs, video services, information services and opinion multipliers) on a given topic.

SentiOne's mission is to improve communication between brands and consumers on the Internet.

lead generation

1. GrowBots

Thanks to Growbots, anyone can reach their potential customers within minutes.

Growbots helps companies generate high-quality leads without having to spend a lot of time on the process. Not only does the platform help generate the leads needed to grow a business, but it also allows you to nurture relationships with large volumes of leads so that many of them are converted into actual sales.

2. ZoomInfo

The ZoomInfo platform equips sales professionals with tools to help with territory planning, lead evaluation, prospecting, targeted outreach and more. From a marketing perspective, ZoomInfo can help businesses understand their ideal customers and reach businesses that visit their websites in real time.

outbound email campaigns

1. Woodpecker

Woodpecker is a cold emailing tool that helps you reach and connect with potential customers across channels. Woodpecker helps B2B companies grow by supporting them in building valuable business relationships.

2. Mailchimp

Mailchimp is an all-in-one marketing platform (all-in-one) that helps you manage relationships with customers, clients and other partners through email communications.

English language communication

1. Deepl

DeepL Translator is a text translation tool that uses a machine learning neural network. After its official entry into international markets, it has been very positively received by users and is considered by many to be more accurate and detailed in some cases than the previous leader, Google Translate.

DeepL started offering translations from 7 European languages and gradually expanded to 24 with 552 language pairs. In addition, approximate language equivalences between all these languages are offered, using a two-step process (from English "pivot").

The company offers a paid subscription service and licenses its translation application programming interface.

2. Google Translate

It is the world's most popular text translation tool using machine learning technology. Google Translate is a multilingual service developed by Google to translate text, documents and websites from one language to another. It offers a website interface, a mobile app for Android and iOS, and an application programming interface that helps developers create browser extensions and apps. As of September 2021. Google Translate supports 109 languages at various levels, and in April 2016 claimed to have more than 500 million users, with more than 100 billion words translated daily.

3. Grammarly

Grammarly helps you write flawlessly on platforms like Gmail, Facebook, Twitter, LinkedIn and every other app you use. Even in text messages. Grammarly scans your text for common grammatical errors (like misused commas) and compound errors (like misplaced modifiers). You can also use Grammarly on mobile devices, from which you probably send most of your messages.


1. Meetup

Meetup is a platform for finding and building local communities. Meetup users make new friends, learn new things and pursue their passions. With over 50 million members, Meetup helps you build a network of friends, discover the technology community, create a personal brand and pursue your passions. What sets this platform apart from others is access to information about attendees who are planning to attend an event (this can be valuable information that allows you to select the right event and attendees for your networking purposes).

2. Eventbrite

Eventbrite is an online event management and ticketing service. It allows users to create, view and promote local events. It's also a great place to find interesting industry events in your area.

3. LinkedIn Events

If you are a LinkedIn user, you can both create events and invite members of your network to them, and participate in those created by others. Because of the pandemic, most events are held online, making it much easier to participate.

As you can see, there is no shortage of valuable and interesting solutions on the market which help improve the work of sales teams, but the key is always to choose those which best suit the current needs of the organisation. It may also be important to check periodically whether the tool the team has decided to use is being used by them. Therefore, we encourage you to constantly test the tools and also to share with us those which you consider valuable and which are not included in our list. Thanks to them, you will achieve your sales goals faster.




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